They are “fans” of football players, NBA stars, singers, actors.” These outside representations of the world seem more real than the reality inside their own minds…” They “belong” to clubs, organizations, institutions. They “live” in the arena of books, movies, television, newspapers, magazines. “ …to cope with the terrifying reality of being alone in the universe, people project themselves on the outside world. I believe Al Ries and Jack Trout really understand the people and human nature. Understanding marketing starts with understanding people. It is a short read too, with only 143 pages. First published in 1993 by Al Ries and Jack Trout, the book is still relevant even after 25 years. Why then, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? 22 Immutable Laws of Marketing is a great start to learning marketing theory. You can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. This, I believe is, in fact, one of the reasons why some of the digital marketing campaigns fail. Most of the digital marketers are literally clueless about marketing theory and the principles of marketing. I still remember that he had this to say this about the book “If Marketing were a religion, The 22 Immutable Laws of Marketing would be its Bible.” Wow. There are laws of nature, so why shouldn’t there be laws of marketing?Ģ2 Immutable Laws of Marketing first recommended to me by a marketing professor.
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